Amy Pinney Hirtzel

My position blends principles from visual design, human-centered design and user experience design to work with CX strategists, researchers and business partners. We analyze at the end-to-end journey of Anthem members. Our process includes identifying pain points, current state journey mapping, ideating solutions with cross-functional stakeholders and testing/prototyping. Our output is a strategic approach guiding business partners' actions– one that improves the member experience through minimally viable products and future-state journey goals.

I would love to partner with you in your creative endeavors. I am available part-time and can provide branding, infographics, presentations, marketing materials or general creative consultancy.

Brought on the team to provide visual design skills, I partnered with design researchers, product owners and Service Design Directors to create artifacts that allowed us to apply human-centered design to healthcare. Within this role I was trained in visual facilitation and developed a keen understanding of the importance of Enterprise internal communication.

The FORCE creative department brings to life the science behind pre-FDA launch pharmaceuticals and medical devices. We partnered with science writers to find a story amidst the clinical data and educate healthcare providers, payers and thought leaders in order to impact patient lives.

Our creative team collaborated with account executives, trade show coordinators, external clients, social media and web commerce experts to place core messaging across multiple platforms in a meaningful way. We delivered design solutions that developed brand value for our clients and resulted in customer action.

G&S clients range from local to global. Industries represented include agriculture, tech, advanced manufacturing, raw materials, finance, consumer packaging, building and construction and energy.

Our department produced all creative for each of Brown-Forman's 35 brands around the globe. As a junior designer for Brown-Forman I was accountable for a range of projects and responsibilities including label design, web graphics, environmental graphics, and print production work. While working at B-F, my typography, page composition, and branding skills grew exponentially thanks to guidance from world-class directors. I developed a working knowledge of the materials, production processes and testing that goes into the manufacture and design of spirits packaging and sales.

Projects included:
Old Forester® Mint Julep, the Official Drink of the 2015 Kentucky Derby: Label Design
"Jack Lives Here": Jack Daniel's® concept development for brand launch in the markets of Africa
Sonoma-Cutrer Vineyards®: 2014 Winemaker's Release Label Design

As an Art and Design Fellow, I designed page layouts and covers for multiple publication types including magazines, e-books, encyclopedias and cookbooks. Our team collaborated with and in-house photo studio by providing visual direction along with food and prop styling. I contributed to all phases of publication process from content inspiration and content organization to author partnership and public promotions.

In my first pro-bono project, I introduced creative materials for the 2013 membership campaign to be launched through in-house materials, external marketing, websites and membership emails. I partnered with MVSC director of operations to increase registration numbers and membership renewal through print and web enrollment materials. Necessary skills included photography, photo editing and page layout as well as operation of social media outlets and online marketing tools.

A college student dream internship - the name says it all.

This was an unpaid, but invaluable, internship with a small staff of wonderful people. I observed the ins and outs of magazine publishing from art direction to sales to printer specs. It was rewarding to understand the different positions within the company and learn more about the role of a designer on a team. A great start for a beginning designer!