Amol Kulkarni

Look at the punctured tyre. Watch the fat lady shouting across the road. Observe the salesman trying to sell you a perfume while you try out a shoe. See how your dad reacts to the electricity bill. Taste the concoction the office nerd drinks. Notice a stray dog crossing a highway. Watch the same movie the second time in 3D. See how the security guard asks you for a cigarette. Notice the airhostess giving extra drinks to the man in the next seat. Observe a healing wound. See the worst news channel. Spend a day at a carwash. Watch the clouds. Wait for a rainbow. In advertising, nothing is a waste of time. One day, someday, it will help.

Watch. Listen. Taste. See. Feel. Observe.