![](https://s3images.coroflot.com/user_files/individual_files/699537_qmxefgewaxu7xlbm7vksswusk.jpeg)
![](https://s3images.coroflot.com/user_files/individual_files/699537_xv8v5jwtredgipyazpihi5hop.png)
This is the UX Strategy directing work in this redesign. It is based on team mate discussions and their interpretations of web tracking and customer feedback data.
![](https://s3images.coroflot.com/user_files/individual_files/699537__gsgagpnvxw4nfqtbj_fwhcno.jpg)
IDEA A: To make it simple to decide to take a trial, Idea A explains the product benefits in 3 bullet points and goes over the two upgrade products available.
PRO: It is simple, visually.
CON: Info may feel scant an un-compelling. Immediately asks the visitor to refocus on upsell products. Also, highlighting coaching may imply complexity.
![](https://s3images.coroflot.com/user_files/individual_files/699537_jbpxnxwn6gxtam33w0_4lsevu.jpg)
IDEA B: To make it simple to decide to take a trial, Idea B explains the product benefits in 3 bullet points with graphic icons and keeps content topics limited to the main product.
PRO: It is simple, visually. The user isn't asked to focus on other products.
CON: May not have enough info.
![](https://s3images.coroflot.com/user_files/individual_files/699537_enmgoxmnfgpfrvngpbcfl7onp.png)
This is an inventory of the pages in the adaptive clickable wireframe made for the winning idea.
See https://launchpad.animaapp.com/CBwsgrs
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