Allan C. Davis
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About
Allan Davis is an Art Director who utilizes his talents in graphic design and advertising to visualize your selling point. The more powerful your advertising is, the easier it is to sell!
After being in the Graphic Design/Advertising business for twenty years, Allan has just opened his own company known as “Pacific Creations.” All his years of working with celebrities, mentors and high-end corporate clients gave him a powerful reputation and customer base to get his company started.
His services range from from logos, slogans, books, posters, magazines, banners, ads, catalogs, business cards, websites, social media and various other marketing materials.. He has a unique understanding on what type of graphics have the most powerful effect on the public.
“The key to successful advertising is knowing your audience. Who is going to buy your product or service? What kind of imagery, colors, and fonts will grab their attention? That is the start to visualizing your selling point.”
~ Allan Davis -
Education
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Certificate Adobe Photoshop and Quark XpressCarver Technology Institute1996 - 1996Adobe Photoshop and Quark Xpress
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Certificate Adobe Photoshop and IllustratorMaryland Institute of Art1996 - 1996Adobe Photoshop and Illustrator
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Associates Degree Visual CommunicationsArt Institute of Philadelphia1989 - 1991Graphic Design and Advertising
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Experience
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Art DirectorMentors International L.L.CSan Diego, CAAug 2005 - Present (19 years 3 months)Multimedia for the Most Celebrated Mentors the World
Art Director - Reported to company CEO and founder
Hired for art direction, production, design, and photography for magazines published in USA, Australia, UK, and Asia. Worked directly with clients internationally.
• Direct other graphic artists with design and layout for monthly magazine and books.
• Designing articles and covers for books and monthly magazine.
• Keep company website up to date on events. -
Senior Graphic ArtistCarlsbad, CAMar 2001 - Jul 2005 (4 years 4 months)"America's Favorite Games with a Twist"
Senior Graphic Artist - Reported to Production Manager
Hired to design promotional displays for games and other toys.
• Working one on one with clients to determine the direction of design for their product.
• Responsible for development and creation of banners, postcards, and stickers for kiosks at various conventions and events.
• Working with marketing team for advertisements in magazines. Using combined ideas solely responsible for complete page layout.
• Page layout and design for annual catalog. -
Graphic DesignerSan Diego, CAApr 1999 - Mar 2001 (1 year 11 months)Members of U.S. Military
Graphic Designer - Reported to Company Manager
Hired to design the above installation base guides
• Produce full layout of base guide, using marketing direction with provided pictures and text. Given specifications for pages.
• Create covers to appeal to future military personnel with strong design appeal.
• Final press check for approval or colors, printing process, and alphanumerical correctness.
• Outputting film for preparation of mass production. -
Graphic DesignerLandover, MDFeb 1997 - Apr 1999 (2 years 2 months)International Newspaper Advertisement for Grocery Store Chains
Graphic Designer - Reported to Production Manager
Hired to assemble components to create attractive advertisement. Touch up and color correction of photos provided by clients.
• Create eye catching headlines for weekly sales inserts. Choosing specified images, text, and color for specific themes focused on events.
• Emphasize selling points of a product using proportion of text, photos, and headlines.
• Alteration of photos so product will look more attractive and appealing. -
Advertising DirectorSavage, MDJan 1994 - Feb 1996 (2 years 1 month)"On the Rim & Out The Door" Tire Retail and Automotive
Advertising Director - Reported to Vice President
• Responsible for creating company sales advertisements that were featured in magazines and newspapers.
• Assembling provided text, photos, and clip art to make advertisement eye catching and easy to understand to the audience.
• Meeting with Radio and TV stations to discuss marketing media
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Skills
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Elsewhere on the Web
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On Coroflot@Allan_Davis, member since 2015