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Art Director
Apr 2018 - Present (6 years 5 months)
• Responsible for art direction and graphic design of all pages for HOLA! USA
magazine. Each issue is simultaneously designed and printed in two languages
(English & Spanish USA markets).
• Develop story features and cover stories with the Editor in Chief and writers.
• Work with the photo director in creating visual concepts and also attend
photo shoots and assist photographers.
• Utilize extensive knowledge of color correction to fine tune color balance
of all photos so the final printed meets commercial standards.
• Work with publishing and web departments in designing web banners, logos,
advertorials, subscription cards and other promotional materials.
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Art Director
Jan 2012 - Nov 2017 (5 years 10 months)
• Responsible for helping the magazine make its transition from print to digital
by redesigning department pages for iPad, iPhone and other mobile devices.
• Designed app icon for Apple’s iTunes store and hired illustrators to create
various navigation icons for the iPad version of the magazine.
• Designed promotional items for social media sites such as Facebook and
Instagram.
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Deputy Art Director
Jan 2006 - Jan 2012 (6 years)
• Created layouts with different visual style requirements such as: celebrity,
human interest, crime, food and self help stories.
• Attended photo shoots and worked alongside photo directors and
photographers to ensure photo shoots went according to conceptual needs.
• Utilized extensive knowledge of color correction to fine tune color balance
of all photos so the final printed product met Time inc. standards.
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Associate Art Director
Jan 1997 - Jan 2006 (9 years)
• Responsible for design and production of all departments of the magazine.
• Developed story ideas and design concepts with writers and editors.
• Hired and directed illustrators and negotiated fees to work within art
department’s budget.