-
Freelance Art Director and UX/UI Designer
Dallas, TX
Aug 2020 - Present (4 years)
Evolved the brand identity and expanding a non-profit organization’s web presence with a mobile-first best practices strategy and user experience design techniques - ahead of schedule by 2 months.
Coordinated with freelance designers to implement and relaunch the Visible Unity WordPress website within 6 months to increase visitor traffic.
Modified the Visible Unity branding identity to match throughout print, web, and social media platforms to increase social media engagement by 25%.
-
Art Director and Web Designer
Castle Rock, MN
Oct 2011 - Sep 2019 (7 years 11 months)
Instituted creative projects in support of marketing and sales channels that increased revenue by 50% for a national manufacturer of commercial and retail greenhouses and commercial solar canopy projects.
Guided designers and photographers on innovative advertising print concepts, which upgraded branding standards, advanced brand recognition, and boosted sales revenue 50%.
Supervised the company’s website overhaul using a mobile-first UI design strategy, remodeled landing pages, and evolved mobile responsiveness, which generated 50% more leads via email capture forms and reduced bounce rate by 20%.
Hired video photographers for video shoots and oversaw video editing for the solar division, which led to successful sales bids and $5.2M in revenue.
Selected Achievement:
Coordinated creative vision and concept design for a successful $1.5M commercial solar canopy contract bid while meeting a strict turnaround schedule.
-
Graphic and Web Designer
Dallas, TX
May 2006 - Jul 2010 (4 years 2 months)
Engaged in creative design work for a cross-functional team that created multi-faceted design campaigns that supported the marketing efforts of this #1 nationally ranked real estate firm.
Strengthened and streamlined print and digital advertising campaigns that supported the commercial and corporate retail divisions, achieving a rise in sales by 8%.
Generated winning creative campaigns that led to company awards and strong earnings and stimulated commercial leasing/occupancy rates by 5%.
Selected Achievement:
Received 2nd and 3rd place company awards for providing original and pioneering marketing collaterals.
-
Graphic and Web Designer
Carrollton, TX
Apr 2004 - May 2006 (2 years 1 month)
Developed graphic design/advertising campaign support that grew revenue by 12% for an international retail hair care and beauty supply group.
Enhanced innovative design solutions to expand awareness and sales of product lines and services, revitalizing salon revenue by 6%.
Customized strategic and tactical plans that involved print material, web sites, and e-mail campaigns in achieving sales and marketing objectives, strengthening trade show revenue by 5%.
Conducted successful design projects that improved satisfaction ratings with salons and customers, expanding market share by 2%.
Selected Achievement:
Commended for the creation of print advertisements and display signage that magnified salon product revenue by 6%.
-
Temporary Production Artist
Denton, TX
Feb 2001 - Nov 2001 (9 months)
Executed consistent creative support for this retailer’s sales and marketing goals who ranked as the world’s largest provider of professional beauty supplies.
Supervised the photography production process, including the selection of prints, image extraction, color correction, and resizing that increased productivity by 50%.