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Bottle Feeding System

Keybaby approached HLB to develop a thoughtful baby feeding system. They wanted to create a feeding system that was completely innovative from the function of the venting system to the materials used. They partnered with the Eastman Chemical Company to use Tritan plastic, a material that shares similarities with polycarbonate but is completely BPA-free. They also partnered with a strong existing brand in Dr. Andrew Weil to support the philosophy behind their
system.

Adam Ruggles
Senior Designer at Design Central Columbus, OH