Adam Hofbauer

• Developed multiple concepts for assigned products in partnership with senior copywriters and the account team.
• Oversaw all aspects of design and development, and offered design solutions when necessary.
• Work closely with Creative Director and Content Strategist to implement a cohesive visual style.

• Maintain Perfect Aire brand standards and integrity, ensuring synergy across all platforms.
• Collaborate with the marketing team on developing strategic communications that enhance the sales of products and services.
• Lead art direction and project management for a variety of campaigns, photoshoots, print publications, and digital products, making sure project deadlines and budgets are being met consistently.
• Design logos, print collateral, POS displays, and other marketing materials.
• Create innovative new packaging for current and new products.
• Develop and implement an approval process for all artwork to maintain brand identity cohesiveness.
• Actively coach and mentor multimedia interns by sharing company-specific design principles, and engaging them on value-added projects, and stretch assignments.
• Accountable for the art direction and scheduling of all company product photoshoots

• Worked with clients from multiple industries on developing competitive design solutions, guidelines, and conceptual strategies.
• Designed various marketing materials while maintaining brand identity across multiple client brands.
• Created everything from web ads, magazine ads, print collateral, signage, brochures, and more.

• Managed all strategic planning of marketing campaigns, including advertising direct mail, trade shows, corporate collateral, and internal promotions.
• Oversaw projects from concept through completion, carefully maintaining brand standards.
• Designed web and e-marketing for intranet and external website coding.

• Delivered well-articulated designs for corporate print and digital advertising, marketing collateral, packaging, and trade show graphics.
• Crafted advertising designs for our most profitable products, showcased as Editor’s Choice in various reputable dental magazines.
• Worked cross-functionally with various departments such as Quality, Project Management, Regulatory, Purchasing, Sales, and the CEO to develop product labels, packaging design, marketing collateral, and videos for one of our top-selling products.
• Spearheaded the startup and growth of a YouTube channel and company web video library to increase the engagement of current and prospective clients.
• Managed multiple projects with competing deadlines and diverse requirements swiftly, by timely communicating progress and consistently meeting expectations.
• Supported, motivated, and inspired jr. designers by providing constructive feedback.
• Supervised product photoshoots and incorporated advanced editing techniques that enhanced the final product.

• Produced and designed print and web advertisements involving reward and incentive programs for a large customer in the oil industry.
• Collaborated with the Director of Sales and Marketing to ensure projects were completed on time following brand guidelines.
• Managed the company branding, including the production of all flyers, tradeshow displays, websites, e-mail blasts, forms, and advertisements.
• Performed administrative functions such as updating the Client and Prospect contact list in ACT, maintaining, and organizing graphic archives.
• Orchestrated all in-house advertising and external marketing.
• Maintained company website design and content updates.

• Launched and managed the company’s first integrated domestic and international marketing campaigns with industry publications such as Spray Technology, Aerosol Europe, Cossma, and Aerosol La Revista.
• Expanded brand awareness through the design of the convention booth display.
• Updated the product video library for the sales team.
• Created a new sales specification sheet layout, including pictures in color for all products.

• Delivered high-quality designs and layouts of intricate forms for high-profile customers.
• Prepared documents for printing, scanned images, created color proofs, and set color specifications to match printer requirements.
• Provided excellent client support by generating repeat business from major accounts such as State Farm, SBC, Marriott, Sprint, Advocate Health Care, Winston Wyatt, Third Millennium, and HSHS (Hospital Sister Health System).
• Designed and formatted company newsletters to strengthen communication with customers.