Abby Born

-Serves as College lead graphic designer.
-Researches, conceives and designs College and Office of Advancement publications and other print and electronic communication vehicles. Manages design projects and serves as College liaison for outsourced communication projects.
-Manages publication and other communication projects from concept to completion; translates marketing objectives into creative strategies as assigned.
-Creates and executes design concepts; develops artwork for materials such as College magazine, Foundation annual report, brochures, invitations, and identity programs.
-Monitors university brand for adherence to college graphic and branding standards.
-Consults with clients to evaluate individual project needs; prepares cost and time estimates for projects; and reviews printed materials to ensure quality control.
-Collaborates with Advancement staff on communication projects to meet strategic objectives.
-Provides art direction as needed for internal and outsourced projects, and makes recommendations for the most effective method for meeting client's objectives.
-Performs other job-related duties as assigned.

* Managed all art collateral within the company * Created flyers, gift certificates, hand outs and brochures * Attended bi-weekly management meetings to discuss design direction * Produced multiple versions of each design for social media sharing

* Assembled weekly e-mail blasts for the community * Corresponded with clients to create advertisements * Designed magazine layouts for multiple issues * Photo editing and cropping for spreads

* Coordinate coaching practices for a team of 26 women * Assist coach with fundamental drills and individual coaching of team members * Participated in fundraising and community service activities with the team * Designed t-shirts for spring season