Andrea Gauvin

Hit the ground running with Marketing & Communications activities in support of the busy Open Enrollment period, including: Website redesign, development and implementation of media plan, managing social media platforms, providing voice-over work for HCT radio ad, writing copy for newsletters, creative direction for several graphic design projects, responsible for creating and running marketing automation through Pardot/Salesforce.

• Designed and developed marketing materials within project budget and timeline: gathering quotes and estimates, vendor management, print ads, working with photographers and videographers

• Maintained website edits, collaborated with leadership team to develop, implement, and manage various public relations, advertising, website, partnership events, and internal/external communications strategies

• Provided leadership, support and direction for online communications, interactive media and social networking

• Developed Valley Gives fundraising campaign for Stay in School initiative – raised over $8,000 in one day

• Coordinated the redesign and printing of 2014-2015 UWPV campaign materials within a short timeline, working on several graphic design projects and getting projects print-ready with several local vendors simultaneously

• Provided creative direction and assisted in writing of "Day in the Life Of (Your Donation)" videos, which have been considered the most highly rated UWPV videos thus far, gaining quick traction on social media and shared by United Way Worldwide

• Planned several successful events from start to finish, including the Annual Celebration

Managed donor relations in a database of over 7,000 contacts
Provided critical outreach and fundraising activities for a multi-million dollar expansion
Advertising and promotions including budgets, sending press releases to local media, researching new opportunities and introduced social networking through Facebook and Twitter.
Maintained the EcoBuilding Bargains website, sent a weekly newsletter to over 3,000 recipients, answered customer e-mails.

Served as liaison for capital campaign fundraiser which saw 300 attendees and raised over $100,000. Provided critical follow-up through phone calls, thank you letters, processing pledge forms and maintaining donation database. Initiated social networking strategies including Facebook and Twitter to increase market presence. Managed database of 400 commercial donors including local contractors, retailers, manufacturers and housing associations. Kept consistent dialogue to procure donations of excess inventory for non-profit organization. Developed media advisory and press release content to increase local media coverage.