The Annual Campaign is the lifeblood of most United Way chapters. Although our past Annual Campaigns have been successful, we needed fresh marketing materials that helped our donors and supporters get a sense of how United Way of Pioneer Valley connects the community and the impact of their dollars supporting local programs and services.
We came up with a concept - A Day in the Life (Of Your Donation) to show donors the impact of their donation throughout the day.
This concept was incorporated into locally produced videos and marketing materials including table tents, flyers and handouts.
Our feedback from donors showed up that showing Community Impact made a difference! Analytics from our campaign support this as well.
United Way - Annual Campaign Materials
