A rather important mannerism of interacting on Instagram is to like other user’s posts. After viewing the posts which may be a video or photo, giving a like is a sure way of showing approval and interest in such material. As for both the users and businesses, such interactions keep them engaged with each other. With more likes, instagram likes the more the post spreads through Instagram. With such popularity, it is not just limited to it, but it will spread to other sites as well as build a strong presence on the search engines.