I knew that most of the correspondents were posing, just like any other focus group research. The marketing guys finally wrote down the key findings and project brief. I just looked at them and ate the brief, literally. The senior manager walked in and started complaining about my attitude. I took out my pencil, sharpened it and jabbed it in his bulging tummy. I said 'Don't ever mess around with my design process'.
The Harverd Thames Amazing Design Research Award.
The Design CRITICUS Award.
Visiting faculty at the Center for Industrial Ethnography.
Champion evangelist for "De schooling Society"
The Ping Pong soda Club