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Belvedere Vodka drinking experience
Belvedere - the world’s first super premium vodka was launched in 1993 and acquired in 2005 by the multinational luxury goods conglomerate LVMH (Louis Vuitton Moët
Hennessy). The idea behind this project was to build a deep understanding of the brand values in order to develop concepts for a new drinking experience for the Belvedere
Vodka. In order to create a new drinking experience, it was important to understand the intersection between the brand and its existing and desired customers in order to reveal appropriate and convincing design opportunities, which would add value to the Belvedere as a brand.
