Beer stein - The campaign focuses on happiness and celebration of life which is emphasized by actors dressed as monks coming around to pubs handing out free beer steins and
drinking Nektar beer.
Twitter page - The monks can be followed closely through twitter where they update their location in real time in order for people to come out and drink with them.
Flickr page - Photographs from each location that the monks attend on their twitter page are posted onto the monks
flickr account.
Print ad - Nektar Beer originates from Bosnia. This
is a global import ad bringing a new beer
into the United States. Nektar Beer is known for their brewery, and its founding
by monks.
The campaign focuses on happiness and
celebration of life
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Nektar Bosnian Beer