New Era builds every cap with a detailed 22 point process to create the legendary 59 fifty. Taking into account current consumer base, as well as New Eras legendary heritage there is an excellent opportunity to leverage the companies pride, craftsmanship, attention to detail, and American heritage to develop beautifully designed, hand made footwear.
Not only would they be able to leverage their legendary history, but also their current materials, and construction methods. The uppers could be crafted from the same materials as the caps. The fasteners could be borrowed from the snap back cap collections. They would most likely even be able to use the same machines they build their caps to develop their footwear.
New Era is more than just caps, they are the canvas for self expression. They have earned their right that to create something unique and interesting to contribute to athletic footwear culture.
