The All American - This is an anti-binge drinking campaign for the AAF National Student Ad Competition. This campaign is based upon the idea of not letting binge drinking get in the way of your college experience being all that you wanted it to be. The concept is that there's a fine line between having a good time and having too much and we all need to define our own line.
The Free Spirit
The Revolutionary
Martini - This set of ads is meant to educate college students about what constitutes a "drink". Few people realize that a shot, a beer, and a glass of wine all have about the same effect in terms of blood alcohol content.
Shot
Wine
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Fine Line AAF-NSAC Campaign