Communication - This is a print campaign for the Apple Macbook. The concept is based on the relationship between the spirit of adventure and originality possessed by early astronauts and the same spirit that is so strongly a part of the Apple brand.
Power - This ad shows the impressive launch of the Delta II rocket and the powerful capabilities of the Macbook.
Innovation - This is a very beautiful image of Ed White conducting the first space walk. This ad follows up the technical specifications of the previous two by pointing out how the Macbook is more than just some well organized circuits.
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Apple Macbook Print Campaign