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Compassion Coffee
I was given the opportunity to create a logo for a recently established coffee company. The primary goal of Compassion Coffee is to provide a bag of food for every bag of coffee sold. For every bag sold, a family in Guatemala will be fed. The client wanted the logo to sell the idea that the coffee being sold was of premium quality. For this reason the logo is very minimal. I wanted to place a large majority of the focus on the logo without taking away from the beautiful bag produced in Guatemala.
