The WSJ SELECT GIFT GUIDE 2012 - A Conceptual launch for the holiday season, the directly shoppable gift guides are a new initiative to offer the Wall Street Journals an additive service to their digital experience.
Powered by 72Lux Shopping engine WSJ SELECT had access to products from over 25 Vendors and over 1000 Brands! This quick developed and High Level shopping experience was created and launched in under 3 weeks and included social media (graphics and coverage), online advertising (in and out of network), branding redesign, website overhaul, and product merchandising.
The design of the project centered around a clear visual presence of product and a luxury shopping esthetic Each category included its own curation of products and graphic header to visually represent and summarize the retail product selection. Hand illustrated snowflakes were used to create a link between the advertising campaign and the gift guide graphics.
