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HHG.org | Non-Profit Campaign
Campaign Idea for Gov't organization HHG.org
"Dear Family, I Never thought I'd use these clothes again! <3 -"
Placement:
4 Consecutive 1/4 page ad placements in a magazine. Showing a visual proegression to the final message.
Concept:
Photos of Healthy snacks and foods were used to create background sceneries in which illustrations, showing large clothing , now put to a new use, after weight lost from a healthy diet.
