We worked closely with the Altruus team to accomplish our ambitious goal of popularizing gift-giving habit and making this world more altruistic, where by giving, people receive.
What makes this project special for us is that we were tasked to create an entire ecosystem, in which people and businesses would interact easily and effectively. To make it happen, we embraced a holistic vision to the design process and came up with two interconnected applications each focused on the needs of the particular target group.
To achieve smooth and intuitive interaction across multiple devices and environments, we did thorough industry research to figure out what each side values most. We also paid particular attention to user flow mapping, wireframing and prototyping to ensure that Altruus apps become part and parcel of users’ daily life.
