LG Seeds BIG Campaign
Taking the lead creative role on the LG Seeds account, I worked closely with the client to come up with campaigns to carry out each year. The “Our Seed. Your Soil. Total Success.” Campaign started in 2009 has become the ad slogan used for LG. The “Big” Campaign used in 2010 has expanded since then and resulted in a 21% increase in sales in 2011. Deliverables for this project include print ads and other materials, seed guides, promotional videos, radio spots, a new website, trade show materials and promotional products.
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