BMW is known to take that extra step, to go beyond what is allowed and to defy the market. Taking its sleek, stylish and modern aesthetics from deconstructing the brand, this reconstructive concept is created. The BMW Mobile Series has been designed to suit the same user of their automotive industry. It’s been designed for pleasure, and to emotionally move. Its sleek body shape sits comfortably in the palm of your hand.
BMW, the secret to their success does not lie in precise astrological predictions or mischievous and blatant employ of corporate espionage, but rather in a dedication to quality and constant pursuit of excellence.
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2nd Year University Project - BMW Mobile Series

Deconstructing BMW as a design influence and reconstructing a new conceptual product, BMW Mobile Series

Zach Gallaway-Meyer
Design Engineer Exeter, United Kingdom