/ Storefront /
/ Diagram /
View PDF
View PDF
Drop ceilings, align with four experience areas, serve as screens to present the environments of each factory’s location. The screens connect customers with factories. When customers enter the experience areas, they can choose the manufacturing process videos on their personal devices. The craftsperson will introduce the whole process from materials to final products in the video.
/ Elevation /
In order to keep openness, the experience areas are defined by white painted frames instead of solid walls. In each experience area, customers can feel the products by various senses, including touching both the raw materials and final products, and hearing the sound in manufacturing process. The contents of experience areas change seasonally to give customers fresh experience.
gLike
Retail Design // EVERLANE concept store
Challenge / EVERLANE has a unique business model on its side: by choosing to sell solely online, it has managed to cut costs to a bare mini- mum. What is the first brick and mortar store for? This question is the main challenge of this project.
Solution / EVERLANE has its strong belief, “Radical Transparency”. The next step is to spread their beliefs for public, which is the aim of this concept store, to create a complete experience from material, manufacturing process to try-on each product.
- First Place Winner, IIDA NY Student Design Awards 2016
