Promotion Strategy for a new line - TC 496.
Promotion Strategy for a new line - TC 496.
Promotion Strategy for a new line - TC 496.
Promotion Strategy for a new line - TC 496.
Promotion Strategy for a new line - TC 496.
Merchandising Plan using Visual Retailing (VR) software - in TC 496 Fashion Forecasting and Product Development
Merchandising Plan using Visual Retailing (VR) software - in TC 496 Fashion Forecasting and Product Development
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New Product Line Development Student Work
Development of a new product line for a fictional or real brand targeted toward a specific consumer market. Each student team then compiles a notebook that presents environmental scan and forecasting results, focus group summary, technical drawings, fabrications, and assembly specifications. Storyboards present the lines in promotional perspective. Projects are evaluated on innovativeness (exact copy knock-offs are not acceptable), saleability and target market appropriateness, reasoned grounding in forecasting and focus group information, serviceability, produceability, promotional appeal, and presentation excellence.
