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Ask A Snack Wrap - landing page - To introduce McDonald's new line of Snack Wraps our team developed Ask A Snack Wrap because with this many choices decisions aren't hard, they're savory.
Knowing the saucy nature of our audience we built in a dirty word filter. If any question contained a word from the list they were given a funny saucy answer. We also knew these people would likely enter more than one saucy question. Anticipating their curiosity the responses build on the one before thus encouraging interaction.
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Ask A Snack Wrap - sample question/answer - To introduce McDonald's new line of Snack Wraps our team developed Ask A Snack Wrap because with this many choices decisions aren't hard, they're savory.
Knowing the saucy nature of our audience we built in a dirty word filter. If any question contained a word from the list they were given a funny saucy answer. We also knew these people would likely enter more than one saucy question. Anticipating their curiosity the responses build on the one before thus encouraging interaction.
![](https://s3images.coroflot.com/user_files/individual_files/137224_RN7BKG_BedFYMJyO06MHVPd2v.jpg)
Ask A Snack Wrap - product info page - To introduce McDonald's new line of Snack Wraps our team developed Ask A Snack Wrap because with this many choices decisions aren't hard, they're savory.
Knowing the saucy nature of our audience we built in a dirty word filter. If any question contained a word from the list they were given a funny saucy answer. We also knew these people would likely enter more than one saucy question. Anticipating their curiosity the responses build on the one before thus encouraging interaction.
![](https://s3images.coroflot.com/user_files/individual_files/137224_frbbNRxUA_lruVQci7p8HHl5N.jpg)
Ask A Snack Wrap - example of saucy question/answer - To introduce McDonald's new line of Snack Wraps our team developed Ask A Snack Wrap because with this many choices decisions aren't hard, they're savory.
Knowing the saucy nature of our audience we built in a dirty word filter. If any question contained a word from the list they were given a funny saucy answer. We also knew these people would likely enter more than one saucy question. Anticipating their curiosity the responses build on the one before thus encouraging interaction.
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