McCafé Guerilla Marketing - That's a Good Cup of Coffee - Guerilla Marketing
The idea was to place McDonald's McCafé coffee in very unexpected places doing things that were good. One idea was setup a perilous situation such as a window washer who had fallen. People would look up all day seeing a Good Cup of Coffee holding onto a dangling worker drawing attention and buzz.
McCafé TV
McCafé TV
McCafé In Game - That's a Good Cup of Coffee - in-game marketing
Good players would unlock McCafé levels to games that would reward them with drinks and/or prizes.
McCafé Print
McCafé Print
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McDonalds McCafe Pitch