June Yang

VARIOUS IDENTITY DESIGN

JEFF ARONOFF logo / collateral PROBLEM Define an ambiguous name for a start-up donor recognition management business. SOLUTION Bold, yet effective graphics help the “R” stand tall upon 30 years of quality business.

CHURCHES logo / prints / t-shirt PROBLEM Churches need expressly designed informational handouts and promotional vehicles. SOLUTION Worked as a pro bono designer branding gospel camps, community event, and promotional materials.

ROYAL CARIBBEAN INTERNATIONAL logo / packaging / advertisement / display PROBLEM Royal Caribbean International’s European cruise line is introducing their exclusively bottled Belgian Ale from their Belgian brewer. SOLUTION A map of the original brew port is used as a graphic to accentuate the seafaring attraction. CREDIT Photography | June Yang

SEASONS branding / logo / environmental graphic / signage system / packaging / marketing PROBLEM A rebranding of a Shell gas station convenience store in New England, expanding their customer base by offering fresh local farm produce. SOLUTION A transformation of the store design into a convenience store model where you fill your fuel while you shop in the supermarket. CREDIT Store Rendering | To Design LLC.

DANKU branding / packaging / environmental graphic / menu board / prints PROBLEM An Indo-Dutch restaurant is looking to bring the life out of their cuisine. SOLUTION Decomposable packaging excited customers while new digital interfaces helped workers customize the daily menu. CREDIT Photography | June Yang

CIRCLE K branding / logo / environmental graphic / packaging / p.o.p PROBLEM Circle K wishes to improve quality coffee experience at their convenience store and to increase sales on over looked hot food products. SOLUTION Refreshed the Circle K’s coffee station with a catchy name and created “The New Routine” to improve the coffee experience. New brewing equipment and healthy food offerings paired well with a digital day-parting promotional “Pick Me Up” at various times of the day.

KOBEYAKI environmental graphic / signage / menu board PROBLEM A diverse team of minds opens a new fast causal Japanese restaurant located in a prime area where it’s store is easily diminished from competitors on the block. SOLUTION Elements of Japanese inspired modern and rustic design of the establishment are fused, much like the culinary offerings.

STARBUCKS menu board system / way finding / display

PRINTS marketing / ad / menu PROBLEM No matter how great an event, object, or service could be, if it is missing the shoes to launch, it will never make it out of the door successfully. SOLUTION Develop relevant advertising content to effectively send message to the public.

MILSTEIN FAMILY HEART CENTER - NYPH donor recognition signage system PROBLEM With the opening of the new Milstein Family Heart Center building, NewYork- Presbyterian Hospital faces a challenge to thank their generous donors who make the project possible within the four floors space. SOLUTION A white-on-white concept seamlessly incorporated the LEED-certified building within modern and spacious architecture. Corians and blue-edged glass added a soft dimension to the majestic Hudson River view. CREDIT Photography | June Yang

MUSEUM FOR AFRICAN ART way finding / donor recognition signage system PROBLEM Museum for African Art is planning a new building, designed by Robert A.M. Stern Architects, LLP, that will host the Museum’s exhibitions, public programs, and educational initiatives. With 90,000 square feet, directional and recognition signage became a crucial element in the large space. SOLUTION An architectural inspired ADA icons and signage system are expanded into the existing brand style developed by OCD design firm. To maintain the building’s LEED silver certificate and low-VOC emissions requirement, a paper compressed green product, Richlite and Cascade, are the primary materials through all sign types. The native beauty of Cascade (a multiple color layers of Richlite compression) adds depth to the sign and allows color coding in the space by revealing the desire color layer.

DELAWARE NORTH COMPANIES logo / environmental graphic / signage / menu board system PROBLEM Promote hospitality and food services in sporting and entertainment environments. SOLUTION A face-lift service was created for DNC where names are generated for food stations and specialty areas. Logos are developed along with uniquely branded store fronts, environmental graphics, and menu boards. CREDIT Photography | Eddit Berman Photography

BOAR’S HEAD video PROBLEM Boar’s Head wishes to refresh their branding approach with in-deli video promotions. SOLUTION A brand new informational video is created for boar’s head histories, products, and nutrition facts.