This project aims to decode a brand’s business and design aesthetics. We assumed Nintendo would release a radio product and designed a radio for Nintendo through analyzing this brand’s DNA.
In recent years, Nintendo’s business is going down hill, compared to its competitors, Microsoft and Sony. Both of them have more product lines, and it makes subtle chance that consumers would choose their consoles other than Nintendo’s.
So Nintendo’s biggest advantage is it has more classical games and characters. They should highlight it in their products.
Improving and perfecting the existing Mii online community. Nintendo users can not only can find game information in Mii, but they can also get something about TV shows or Radio channels.
