YING YAO/Self Prmotion Brand Identity
This project is self prmotion branding identity design. I am a Graphic Designer who come from China. I’d like to pursue elegant and delicate design style, and also dedicate to do designs by
combining traditional culture and modern culture. In my view, old civilizations are soul of Art and Design, but we also use modern and chic style to express our tradition and to give positive effect on the masses.
My personal Logo is based on Chinese calligraphy and traditional indivisual seals which usually was stamped at the end of article in ancient China.
The whole design style is simple ,elegant and natural. which presents typical east philosophy ——“Zen” philosophy very well. People can’t control the nature and fate, but they could try to melt into the nature and get balance in the nature to avoid disaster.