The client wanted an entire revamp for their jewelry e-commerce with a new, fresh look that could represent what the concept of their brand is: elegance, exclusiveness and up to date with the latest trends. The app also had to offer the users an interesting yet easy to use UX.
It was important to give the user some sense of belonging considering the users themselves are the ones purchasing items and also opening their own stores in the app, so one of the most important screens (the home screen) not only had to show the items up for sale but also the personality of the store and the seller as well.
Colors such as gold, pink, white, and black were combined to highlight the app’s elegance, as well as beautiful illustrations. Thin and legible typography was chosen for the same reason, and to help the user experience.
