gLike
SU' 24 Rhayne Swim
A preview of the lookbook for Rhayne.
The idea behind a new swimwear brand, Rhayne Swim, was to bring forth comfortable and fit flattering swimwear to market. The key ingredient was selecting a complementing fabric consumers would love to live in. From initial concept to execution, I collaborated closely with the founders to bring their vision to life. My responsibilities included designing the swimwear collection, directing the brand's first photoshoot, and creating a compelling lookbook to showcase the collection ahead of the launch.
