Fly to Brazil - In celebration of Singapore Airlines’ new connection to São Paulo, an exciting ‘Fly to
Brazil’ carnival was held at Changi Airport, for visitors to experience Brazil’s fascinating
charms and get immersed in the country’s magical atmosphere.
Teamwork at Q’s Advertising
Exhibition at 3 locations across Changi Airport (2011)
Terminal 3 Public Area - There were three exhibition areas, with the Terminal 3 public area, as pictured, being the largest.
Nature Section - Highlights of Brazil’s natural environment were chosen and presented in large size panels and interactive exhibits, including a 3D map of Brazil and a coffee bean aroma station.
Soccer Section - Soccer, being the national sport of Brazil, occupies one section of the exhibition, with information on the sport and Brazilians’ passion with it. Foosball tables and Kinect stations, installed with soccer related games, are in place to enhance the experience of the visitors.
Culture Section - Samba culture comes to mind instantly when thinking about Brazil. This section covered that and also other areas like capoeira and the architecture of Brazil. Costumes were also available for visitors to put on for photo-taking.
Terminal 3 Transit Area - The exhibition was modified to spread across 3 regions in the transit area, with a carpet trail guiding visitors through the different regions.
Terminal 2 Transit Area - This area was the smallest and the exhibition was modifed to suit the compact space.
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Fly to Brazil
In celebration of Singapore Airlines’ new connection to São Paulo, an exciting ‘Fly to
Brazil’ carnival was held at Changi Airport, for visitors to experience Brazil’s fascinating
charms and get immersed in the country’s magical atmosphere. The carnival was
divided into three sections, Culture, Soccer and Nature, featuring fun activities and
games unique to Brazil, and interesting exhibits showcasing the country’s attractions.