The challenge to keep Earl Stewart Toyota to stand out was to create a solution to the consumers number one problem. To keep the campaign consistent with ongoing TV & radio commercials while staying consistent with the design to a new medium. A variety of editorial newspaper and magazine advertisements have also been developed for Earl Stewarts Dealership.
Design Billboard on the Highway: ClearChannel Affiliate / copyrights@jfa
1/3 Photos
DoneBy: Perry Bagwell JR. Putting time aside to visit Earl at one of his dealerships to take some Photography, images of him on his phone aka RED phone. Using photoshop to grayscale the photo then tent the phone RED. copyrights@jfa
The Earl Stewart "red phone" campaign has been extremely well received and successful. John Forsyth Advertising was selected by Earl to create material to produce a experience through offering value. JFA work alongside Sum Advertising responsible for this campaign to develop a fleet of full coverage vehicle graphics that can be used to promote the dealership.
"I believe that total accessibility to the owner of a business is the key to true customer satisfaction" Web Banner Design. BIRTH OF THE RED PHONE CAMPAIGN
-Earl Stewart
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Earl Stewart Red Hotline Phones. These phones are there for our customers to connect instantly to Earl Stewart for any reason. No business is perfect and everyone makes mistakes; it's how they handle these mistakes that make the difference.
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