Cover - I designed and produced this digest-sized advertising guide in 2005 (including many of the ads). Features include easy-to-find shopping categories for the expecting mother; as well as journaling, editorials, and expert tips/Q&A.
Note: Much of the photography used (including the cover image) came from local photographers that advertised in the guide. The publisher preferred NOT to use professional models, lending the guide a more "realistic" feel that expecting mothers would appreciate.
Contents Pages - The contents are listed by major advertising sections, which are easily recognized by color coding and page headers. Interesting, related images were chosen to add a visual cue for each section (these images are repeated in the category spreads that follow).
Section Spread - Every major advertising section was called out with a spread using the category color (also used on headings, side text, and numbered thumb-tabs) with appropriate imagery and romance copy.
Journal & Full Pg Ad - Journaling pages, like the one on the left, give mothers a reason to save the guide even after their child is born (advertisers really like that concept).
The BuggyUnlimited ad (on the right) was also my design.
Directory & Publisher's Ad - Left side shows the directory format, color coded by section. The right side is an ad for a membership program created by the publisher to reward expecting mothers who shop with the advertisers in this guide.
Directory & Full Pg Ad - More directory listings and an ad I created for Right Honda.
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