Seller education is a significant area of need for many enterprises, and IBM is no exception. I've written many messaging guides for IBM over the past years, including this one, which was designed to express the IBM perspective on why the technology infrastructure that organizations deploy can enable--or prohibit--marketplace success. Designed to ensure that IBM sellers around the world keep a consistent message and brand voice, it features a clean look and logical segmentation. It's an example of long form content at we made more accessible through this interactive .pdf, which made locating wanted content and navigating through the large document easy. User experience is essential for any deliverable, but can be even more important for long form content such as this.
IBM Messaging Guide - Infrastructure
