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Aetna Health - Catalog
In writing and redesigning Aetna's updated healthcare offerings catalog, we wanted to emphasize the insurer's commitment to its members. We used lots of warm, people-centric imagery and a friendly, approachable voice for all content. The clients were thrilled, and we were subsequently tapped to do a series of presentations to announce their new plan structures to brokers, medical professionals and their own internal sales force.
