A direct mailer for a boat seller in Mumbai, India. - Nominated at the Cannes Awards,'07.
Won a Bronze at, AAAI Goafest, India.
The idea was to remind people of the old ship in the bottle - but with a surprising twist. Clients were mailed this bottle in a sleek black box, an unlikely mailer to receive on a Monday morning. Not only did they keep the bottle on display many of them called in to inquire about buying a boat.