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Center Theatre Group Branding, Identity System & Guidelines
As it approached its 50th Anniversary, Center Theatre Group faced a singular opportunity to rethink and refresh its story and visual identity, as well as those of its three theaters. A key objective for the project was to shift Center Theatre Group from a hierarchical “umbrella brand”—presiding over its theatres—to one in which the identities of the Ahmanson, Taper, and Douglas enhance that of the organization overall… and vice versa.
