As VP of Design for Macy's, Willy Lai led the fashion-inspired redesign of Macy's.com, improving ease of use and brand appeal for a younger target demographic, while retaining Macy's loyal customer base. The launch of Macy's redesign led to increased user adoption and engagement, customer satisfaction, conversion rates, and sales, contributing to 20% YOY e-commerce sales growth. Macy's redesign won multiple international design awards, including The Webby Awards, International Design Awards, Good Design, and A ’Design.
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