As VP of Design for Macy's, Willy led the fashion-inspired redesign of Macy's app, incorporating new technologies such as augmented reality for beauty and home categories, improving new user acquisition while retaining existing users. New features, such as Style Quiz and Style Inspo, offered fun and easy swipe interactions to view personalized style recommendations. The launch of Macy's redesign led to increased user growth and engagement, customer satisfaction, conversion rates, and sales, contributing to 20% YOY growth.
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