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Snickers You're Not You When You're Hungry - Global Campaign
The replacement to the Mr T Snickers' campaign was the globally developed 'You're not you when you're hungry' campaign. Strategy was lead by AMV BBDO whilst I was an Account Director there with variations of the commercial appearing in 4 global regions - as well as during the Super Bowel to break the campaign (voted best Super Bowel ad 2010)