CVS - Grow Your Share - A gardening kit was prepared help CVS appreciate how we could help them “grow” their share in the insulin syringe category. I developed the final product from a rough sketch provided. Gardening tools, materials and graphics were used to reinforce the idea of growth. Color panels explained our point of difference, each revealing a different garden tool. It was cleverly presented inside what appeared to be an oversized syringe carton.
Costco - Magnetic Rolling Kiosk - A scale model of a rolling kiosk used at Costco. The miniature kiosk featured front panel graphics with a magnetic backing that could be rearranged as needed. This interactive approach was well received and made quite an impact on the buyer. Most importantly, it reinforced our position as a company that truly thinks “outside the box” and distinguished us from the competition.
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