Print by William Chiriboga at Coroflot.com

Print from William Chiriboga

HUGO Retail Collateral - A small sampling of collateral developed for the HUGO line of mobility products. The work involved design, illustration, production and directing product photo shoots as needed. Since the materials would be printed overseas, the mechanicals had to be “bullet-proof” so as to ensure accuracy and consistent quality.

DESA Magazine - The Diabetes Exercise and Sports Association (DESA) wanted their monthly newsletter to have a more compelling look and feel. The striking new look lives up to the purpose of the organization - a resource for active people with diabetes. I developed the design brief based on the initial meeting with DESA and then led my team in order to develop the new design.

Clickfine Marketing Campaign - The objective of this campaign was to effectively highlight the key feature of the pen needle being launched. The visuals needed to stand out as different from other advertisements in this category. A campaign style guide and TV commercial were also produced. I served as creative director,which involved working with the product manager, manufacturer (client), freelance copywriter and an enthusiastic team of designers.

Sales & Marketing Support - A collection of printed collateral designed to showcase work done to market, build awareness and educate the intended target audience. The work included style guides, sell sheets, brochures, rack cards, inserts, post cards and just about anything else needed to get the message out.