Will Smith

I had the pleasure of working on designs for a collaboration project between Adidas and two sneaker boutiques: Ubiq in Philly and Nicekicks down in Austin, Tx. It was an awesome experience. The challenge of a project like this one, is creating a design that reflects not only the brand that you are working with, but also reflects the story of the people who will be wearing our design. I aim to have a level authenticity in my design work so that it strikes an emotional cord with the viewer. With this project, I tap into the authenticity of each city (Philly and Austin) to create designs that would represent the city that inspired them, and the people they reflect.

• Graphic Design