Introduction - Art 424: Visual Identity Systems
This project was about picking a vacant building or empty space and coming up with a business idea that could fill the space while helping out the community.
The business that I chose to create was a multipurpose training facility for kids. Kids and young adults would get athletic training in many sports as well as tutoring after school. It would be an all inclusive training center.
Icons - These six icons represent the attributes that members of the Academy of Over Achievers will gain while participating at the facility.
The six icons represent speed, balance, focus, flexibility, strength and health.
Logo - This is the logo that I designed for my fictitious business. It has an overall rounded shape, but has sharp, fast lines that lead you to the inside. The logo has two negative spaces that come together in the middle to represent bridging the gap between academics and athletics.
Stationary - Letterhead and business card.
Business Cards
T-shirt - This is just one example of clothing that could be branded with AOA. I could see the coaches and teachers wearing these around the facility. It could also be sold in the pro shop.
gLike
Academy of Over Achievers Visual Identity