William Besser

Rev. 1 - Initial design of a marketing idea I came up with while working for Red Bull North America.

Rev. 2 - The second edition of the Red Bull Flower idea. A metal rod was used instead of a coat hanger, and a Red Bull can was used to hold a new can instead of paper.

Rev. 3 - This was the last edition before production. The major changes were a wooden dowl wrapped in tape was now used and a 12oz can was now used to hold the unopened 8.3oz can.

Final Product - While working for Red Bull North America as a Wiiings Team Member and Student Brand Manager I was given the opportunity to develop creative ways to share Red Bull with others. This is one idea that I developed and executed during 2008. The items pictured are Red Bull flowers made from recycled cans, wooden dowels and tape. These flowers were “planted” at several institutions within the Twin Cities all throughout the spring of 2008.

Flower and Extender - Another device I created while working with Red Bull was a scissor lift with a cup on the end. This could be used to pass Red Bull from the passenger side of one car to the driver side of a different car!