Noodles 101
Noodles 101 from Wenning Cheng
Noodles 101

This projects is an activation campaign that aims to create a BTL campaign strategy that increases the awareness and demand for Peacock noodles range in Whole foods and H-E-B supermarkets in US. It also aims to convey them as a ‘healthy food option’ to consumers.
101 means a basic guide or way of doing something. The concept of using Noodles 101 represent Peacock as a basic ingredient that fit into consumers’ pantries as an everyday staple or an essential for modern cooks.

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Noodles 101

This projects is an activation campaign that aims to create a BTL campaign strategy that increases the awareness and demand for Peacock noodles range in Whole foods and H-E-B supermarkets in US. It also aims to convey them as a ‘healthy food option’ to consumers.
101 means a basic guide or way of doing something. The concept of using Noodles 101 represent Peacock as a basic ingredient that fit into consumers’ pantries as an everyday staple or an essential for modern cooks.

Wenning Cheng
Creative Designer Singapore, Singapore