Will Boswell

Covergirl Display

EA Sports Madden 09 Concept - A Concept sketch for a dispaly for EA Sports' Madden 09

JC Penny 360 Lounge Concept - Designed in 2008, this lounge was a forward thinking way for shoppers to try items on in an environment that was more conducive to buying. The shopper could also share their new look via the web and SMS. March 2011 - A scaled down version of this hits UK retail at Westfield. http://www.thisislondon.co.uk/standard/article-23936741-does-my-bum-look-big-in-this-westfield-unveils-tweet-mirror-for-shoppers.do

JC Penny Fashion Dept - A fashion department concept with an interactive approach involving an interactive TV wall and store link-up.

Heinz Children's Food Aisle Concepts - Designed for Morrison's in the UK, these initial concepts were designed to draw attention to the Children's food area and be easy to navigate for the shopper, while engaging for the child. Several interactive toys we're placed that the child's level who would be sitting in the shopping cart to provide an entertaining distraction, allowing the parent a few more seconds for choice.

Heinz Children's Food Aisle Concepts - Designed for Morrison's in the UK, these initial concepts were designed to draw attention to the Children's food area and be easy to navigate for the shopper, while engaging for the child. Several interactive toys we're placed that the child's level who would be sitting in the shopping cart to provide an entertaining distraction, allowing the parent a few more seconds for choice.

P&G Brand Bag Concept

Crayola Staples USA Concepts - This concept I came up with took a regular shelf, and turned it into a walk in interactive experience for kids. Showcasing new technologies and products from the Crayola brand, this centerpiece display would be fun and engaging.

Crayola 2010 Staples Display USA - A concept for a gondola of Crayola products.

Crayola 2010 Staples Display USA

Wal-Mart staff room Concept - My concept sketch of my design for the Wal-Mart stores breakroom. Combining dining, food-prep areas and vending with an area for rest & relaxation. I proposed removing the existing fluorescent lighting and replacing it with mood lighting and backlit Lumicor resin panels. I wanted to create a space that was more pleasing to be in, somewhere the staff could own, and with enough style to show that the company cares for them.

Wal-Mart Fashion Dept Concept

Wal-Mart Staff Room - The Mezzanine Level staff room concept.

Tower Heater Remote Concept - My ergonomic design of remote control for the Fiamme tower heater. Designed to fit comfortably in the hand and the switches operated by the thumb.

Tower Fan Concept - A Tower Heater concept sketch for King of Fans, 2007

DenTek Packaging Sketch

Samsung DLNA Film Storyboards - The first round of Storyboards for the Samsung Parkour Film. This was before we changed the location to a country house. There were 32 frames in total, all drawn in two days.

Samsung DLNA Film Storyboards - The first round of Storyboards for the Samsung Parkour Film. This was before we changed the location to a country house. There were 32 frames in total, all drawn in two days.

Samsung DLNA Film Storyboards - The first round of Storyboards for the Samsung Parkour Film. This was before we changed the location to a country house. There were 32 frames in total, all drawn in two days.

Samsung DLNA Film Storyboards - The first round of Storyboards for the Samsung Parkour Film. This was before we changed the location to a country house. There were 32 frames in total, all drawn in two days.